A business intensive for young entrepreneurs will be held at Mamison this fall.
Kavkaz.RF signed a cooperation agreement with the Federal Agency for Youth Affairs. This will result in a forum for young entrepreneurs at the Mamison resort. The business intensive is planned for this fall, with applications starting in May. Russian entrepreneurs aged 18 to 35 are eligible to participate. The best projects will receive investment and media support.
The event, part of KIF's Youth Day, was presented by Rustam Tapayev, Deputy General Director of Kavkaz.RF, and Dmitry Litvin, Director of the Center for Assistance to Young Professionals.
"We will select 50 people for the intensive course at Mamison, where we will immerse them in our work, show them the resort's infrastructure, and introduce them to the nuances of creating a ski cluster. This is not a format where we teach young people how to run a business; it is intended to foster co-creation and dialogue. Our main goal for the participants is to create projects that will generate a stable year-round tourist flow. "A fresh perspective, digital competencies, and an understanding of new trends—all this reveals hidden growth opportunities that aren't always apparent to large businesses from afar," explained Rustam Tapayev.
According to the project's concept, young entrepreneurs are offered two participation scenarios: as a resident of a special economic zone (SEZ) or as an employee or operational leader of one of Kavkaz.RF's destinations. The target can be any Kavkaz.RF resort—Elbrus, Mamison, or Veduchi.
Within these tracks, teams are faced with five key tasks: developing an all-season activity program at the resort, developing a digital platform for tourists, creating a concept for large-scale events at the resort, developing infrastructure for family vacations, and developing a loyalty program for regular guests.
"We're offering not just an educational forum, but a five-day 'field' product intensive course." "Teams immerse themselves in the resort's real-world environment, conduct on-site audits, and, within a few days, assemble viable business models ready for implementation and attracting real traffic," explained Dmitry Litvin.