North Caucasus will present the summer season, mineral water and a discussion about the conceptual resort of the future at MITT.

Institut razvitiya Kavkaz.RF published the program of participation in one of the main tourist exhibitions of the capital. Instead of the usual exposition of mountain resorts, the company declares itself as a producer of mineral water "Slavyanovska" and initiates a conversation about the economy of the conceptual resort. The anchor projects of the company — resorts "Elbrus" and "Mamison" — will also be there. The summer season in the mountains will be presented in the form of an interactive message board, where guests will be able to share their own plans for the warm season.

"How to stand out in a large stream of informational noise?" We have been asking this question for a long time. Last year, we responded to it with a huge puffer stand, where you could slow down and take a break from the hustle and bustle. This time, all our activities are not a monologue, but a dialogue with the visitor. Somewhere going online, somewhere in thinking about one's own identity. At the panel session, together with friends on projects and the market, we will try to digitize that very "conceptuality". Understand how a strong concept affects business indicators", says Andrey Yumshanov, general director of Kavkaz.RF and one of the speakers of the upcoming session.

The dialogue will be moderated by art expert Aleksandra Plotnikova. The heads of large and niche tourism projects such as "Mantera", "Manzherok", Cosmos Hotel Group and "Azimut" networks, as well as opinion leaders Alexander Fedorova (New Russian) and concept chef Ivan Dubkov are invited to participate.