Pyatigorsk State University (PSU)
Pyatigorsk State University (PSU)

The date of foundation of Pyatigorsk State University is considered to be June 27, 1939, when the Pedagogical School officially became a higher educational institution. Since then, the university has undergone various changes and transformations - an increase in the number of years of study, several renamings - and officially became known as Pyatigorsk State University in 2016. Since 2005, the head of the university is Professor Gorbunov Alexander Pavlovich. By 2009, 10 faculties were formed at the university. Further, on their basis, institutes and higher schools were created, having one of the faculties in their composition. In addition, PSU is actively developing the system of pre-university, postgraduate and additional education. It has a branch in Novorossiysk. Currently, the university has 34 departments. Now Pyatigorsk State University has more than 5,500 students and 3,000 students from different regions of Russia and foreign countries. All the peoples of the Caucasus are also represented in PSU.

The university hosted an open lecture entitled “Event PR as a tool of public and cultural diplomacy: the experience of the Diplomatic Academy of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation and the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.”

The speaker was Sergey Vladimirovich Shitkov, First Vice-Rector of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation and Director of the Diplomatic Academy of the Russian Foreign Ministry. He spoke about the role of event PR in shaping international image, the practice of working with public communications, and how cultural projects become a tool of diplomacy.

An open dialogue was a particularly valuable part of the meeting, as students were able to ask questions and receive detailed answers.

The opportunity to communicate directly with an expert of this level allowed students to gain a deeper understanding of the specifics of event PR and its significance in modern diplomatic practice.

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