The university hosted an open lecture entitled “Event PR as a tool of public and cultural diplomacy: the experience of the Diplomatic Academy of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation and the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.”
The speaker was Sergey Vladimirovich Shitkov, First Vice-Rector of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation and Director of the Diplomatic Academy of the Russian Foreign Ministry. He spoke about the role of event PR in shaping international image, the practice of working with public communications, and how cultural projects become a tool of diplomacy.
An open dialogue was a particularly valuable part of the meeting, as students were able to ask questions and receive detailed answers.
The opportunity to communicate directly with an expert of this level allowed students to gain a deeper understanding of the specifics of event PR and its significance in modern diplomatic practice.