70,709 guests visited Kavkaz.RF resorts during the New Year holidays.

This is 11,000 more than during the same period last year. The average tourist flow growth was 18%, with Veduchi in Chechnya leading the growth, while Mamison, which opened its first ski season, reached 1,000 guests per day in early January. As a reminder, the statistics only include users of cable cars operated by Kavkaz.RF.

Elbrus welcomed its 56th ski season with several new features – an eastern zone with two cable cars and slopes, and the long-awaited evening skiing, which opened just before the New Year and became the best gift for guests. On average, about 500 people skied under the spotlights daily. Elbrus welcomed 6,500-7,000 tourists daily. January 5th was the most popular date, with 7,370 people visiting the resort in Kabardino-Balkaria and 1,320 in North Ossetia. Veduchi welcomed 450 people on January 4th, also a record for the resort under construction in Chechnya.

"Despite the positive trend, nature tested our resilience throughout the holidays – both Elbrus and Mamison experienced chronic snow and wind shortages, followed by a full-blown snow cyclone that partially paralyzed the resorts. The operations team worked around the clock to ensure the ski slopes were ready. The cable cars were periodically closed due to wind conditions; these are basic safety requirements. We've increased tourist traffic, but it's far more important for us to create a quality product, resorts where guests return, gain new experiences, and recharge. There's still a lot of work to do in this area," says Andrey Yumshanov, CEO of Kavkaz.RF.

Around 3,000 people took part in the New Year's Eve festivities. They all attended the President's New Year's address and a festive concert.

Throughout the holidays, artists and musicians performed at the Kavkaz.RF resorts. Guests at Elbrus were treated to a performance by one of the country's most recognizable DJs, DJ M.E.G., a titan of the Russian club scene. Ten DJs played for a total of over 50 hours across the resort's two venues.

Participants danced for over two kilometers around the Christmas tree at the fairground. Meanwhile, over 2,000 Soviet-style New Year's decorations were made during children's workshops, and the most flamboyant guests recited over 100 poems on stools.

The culinary opening of the year on January 1st deserves special attention. Guests of the celebration were able to sample traditional Caucasian cuisine. A total of 50 liters of ayran, 100 liters of shurpa, 45 kg of khichins, 100 kg of plov, and 150 kg of shashlik were consumed.

The traditional festive descent of Father Frosts also took place on Elbrus. Sixty-five riders dressed as Father Frosts took part in the flash mob.