PSU students learned how cultural characteristics shape the hospitality industry.

At the Institute of Foreign Languages ​​and International Tourism, students met with Maria Volova, Executive Director of the Swiss travel company Incotrade. She shared her professional experience working in the international tourism industry and discussed the role of cultural characteristics in hospitality management.

The discussion focused on cultural codes and their impact on service standards, guest expectations, and the work of travel companies. Of particular interest was a comparison of the hospitality traditions of Sweden, Switzerland, and the Caucasus—three regions where this concept has its own unique characteristics and meanings.

Maria Volova not only presented the theoretical aspects of the topic but also provided practical examples from her professional work. For the students, the meeting provided an opportunity to learn more about the international industry firsthand and understand the skills and competencies in demand in the tourism sector.