Pyatigorsk State University (PSU)
Pyatigorsk State University (PSU)

The date of foundation of Pyatigorsk State University is considered to be June 27, 1939, when the Pedagogical School officially became a higher educational institution. Since then, the university has undergone various changes and transformations - an increase in the number of years of study, several renamings - and officially became known as Pyatigorsk State University in 2016. Since 2005, the head of the university is Professor Gorbunov Alexander Pavlovich. By 2009, 10 faculties were formed at the university. Further, on their basis, institutes and higher schools were created, having one of the faculties in their composition. In addition, PSU is actively developing the system of pre-university, postgraduate and additional education. It has a branch in Novorossiysk. Currently, the university has 34 departments. Now Pyatigorsk State University has more than 5,500 students and 3,000 students from different regions of Russia and foreign countries. All the peoples of the Caucasus are also represented in PSU.

The INNOVATOR business club of the Department of Innovation, Marketing, and Advertising hosted the NOVA: BUSINESS UPGRADE case championship. Participants solved a real-life problem from the project's partner, the Lungo coffee shop: to develop strategies for growth and customer acquisition.

A special feature of the event was the participation of students from the Law Institute of PSU, who acted as legal experts. They helped the teams take legal aspects into account when developing business strategies.

The championship was attended by experts in marketing and entrepreneurship, as well as project partners: the Lungo coffee shop, the Fakt clinic, the A8 art studio, the LS stretching studio, IT TOP College, and the Russian Academy of National Economy and Public Administration under the President of the Russian Federation.

The winning team was given the opportunity to implement their project in collaboration with the Lungo coffee shop.

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