Pyatigorsk State University held a student tourism video business card competition, "Caucasus in Frame," as part of Tourism Week. It was dedicated to the 30th anniversary of the revival of the Caucasian Mountain Society.
The competition was initiated and organized by M.I. Chernienko, a lecturer in the department, who prepared the event, attracted partners, and assembled the expert jury. She also served as the host of the in-person round. E.V. Khubieva, a lecturer in the department, also participated in organizing and running the competition.
The participants' task was to create a short video business card for a tourist attraction in the Caucasian Mineral Waters region and present it in a way that would attract potential tourists. During the in-person round, the participants presented their projects, discussed their selection of sites and video ideas, and answered questions from the jury.
Following the results of the competition, the winners were determined, and the grand prize was a certificate for a visit to the indoor pool at the Pyatigorsk Narzan sanatorium. In conclusion, E.N. Goncharova, Head of the Department of Tourism and Hospitality Industry, presented the expert jury with letters of gratitude for their professional evaluation of the work and support of student initiatives.
"Caucasus in Frame" brought together tourism, modern media technologies, and student creativity, allowing the participants to reimagine the tourism potential of the Caucasian Mineral Waters.